Inside the Work: Interview Reflection
- jinfiest
- Jul 7
- 2 min read
Chase, Kyleigh and I interviewed John Hohl who works for LinkPrefer and does affiliate marketing and tracks sales. He went into public relations where he described that he's always wanted to work with celebrities. I thought it was interesting to hear that he said 10 years ago it was easier to find someone based off of their name to work with celebrities because now they're looking for return on investments where if you spend thousands of dollars to work with a celebrity they want to see the increase of money in sales. After asking about a celebrity he had seen at Cannes Lions that he would want to work with in the future he talked about Paris Hilton and how he's been a fan of her since 2003 and how she's reinvented herself to stay relevant and constantly monetizing from brand deals. John talked about how he found it fascinating to see the latest trends and how they're scanning everything at the festival to gather information to add you to an email database to get the latest information for events. I noticed the topic of AI appearing a lot at Cannes Lions so I thought it would be interesting to gather John's thoughts on that and he described how his company uses AI, but he personally thinks he can do it faster. I find our motives for going into our career paths pretty similar as he said that he has always wanted to work with celebrities and I just recently probably in the past 3 years decided I wanted to work in the sports world with either athletes or professional leagues. Learning more about the behind the scenes has always interested me and I've always wanted to know the work that goes into everything like articles and social media posts.
Comments